Shopping Cart
Your Cart is Empty
There was an error with PayPalClick here to try again
CelebrateThank you for your business!You should be receiving an order confirmation from Paypal shortly.Exit Shopping Cart

Tuesday Morning Coffee

Tuesday Morning Coffee

VITAL Questions # 63

Posted on June 3, 2015 at 12:55 AM

Can Yours Be A Luxury Brand?

[Hint: It Should Be]


All CI companies live on their ability to grow sales via the network of people with whom they already have a relationship. This includes their past clients, friends and family, and any builders/architects/designers and other strategic partners in their “circle of awareness”. Rare is the CI whose name is well-known beyond the clients and partners with whom they have dealt with in the past.


This is why a CI’s customer list is the most important marketing asset they have. Many, if not most of the clients on this list, rank among the “top 1%” of income earners in the US ($380K+ annual income). This helps them afford numerous luxuries beyond their 5-digit $ home theater. They travel, belong to country clubs, frequent fine restaurants, wear high-priced watches and exotic shoes, and drive the best cars. Their expectations are different than those of Middle America. They seek and support brands with a luxury cachet.


CI’s should aspire to be one of those brands. Website and communications should be shaped for the desires and tastes of the wealthy. Regardless of whether the business owner(s) enjoy their own “top 1%” lifestyle, the company should be seeking to develop a reputation that its wealthy clients can enthusiastically share with their wealthy friends.


This cannot be achieved quickly, or broadly. It requires relevant and regular messaging to the people who will be most receptive to your brand’s story, and most likely to act on it.


Most established CI’s have a list of 500-2000 millionaires with whom they’ve already established a degree of trust. Next time, we’ll talk about how you can reach them, and nurture them, with the story of your brand.



Post a Comment


Oops, you forgot something.


The words you entered did not match the given text. Please try again.


Reply Eyerak
8:47 PM on August 9, 2021 
sildenafil prescription canada
Reply Denrak
10:52 PM on August 9, 2021 
cheap canadian pharmacy
Reply Jasonrak
10:57 PM on August 9, 2021 
where can i buy generic viagra online
Reply Carlrak
5:50 AM on August 10, 2021 
sildenafil 100mg canada
Reply Maryrak
6:30 AM on August 10, 2021 
where to buy tadalafil cheap
Reply Kiarak
8:24 AM on August 10, 2021 
zoloft 100mg price
Reply Markrak
8:45 PM on August 10, 2021 
tadalafil online usa
Reply Amyrak
10:44 PM on August 10, 2021 
12.5 mg viagra daily
Reply Judyrak
12:55 AM on August 11, 2021 
ivermectin syrup
Reply Amyrak
8:48 AM on August 11, 2021 
cheapest cialis prices
Reply Alanrak
10:37 AM on August 11, 2021 
tadalafil brand name in india
Reply Maryrak
7:05 PM on August 11, 2021 
tadalafil india generic
Reply Judyrak
7:16 PM on August 11, 2021 
viagra 1000mg
Reply Denrak
8:49 PM on August 11, 2021 
stromectol 3mg
Reply Kiarak
1:01 AM on August 12, 2021 
generic cialis soft gel
Reply Paulrak
1:35 AM on August 12, 2021 
cheap stromectol
Reply Amyrak
1:34 PM on August 12, 2021 
tadalafil price usa
Reply Markrak
1:50 PM on August 12, 2021 
buy cialis with paypal
Reply Denrak
7:42 PM on August 12, 2021 
tadalafil 30
Reply Jasonrak
4:19 AM on August 13, 2021 
usa tadalafil