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Business Intelligence for Custom Integrators

Tuesday Morning Coffee

Tuesday Morning Coffee

VITAL Question #66

Posted on June 2, 2015 at 1:00 PM

How Does a National Network of CI Dealers become Real? And ... How Your Company Could Benefit.

To succeed as a national entity, a collaborative network of integration companies will need to address three requirements:

1) Consumer appeal & awareness

2) Operational excellence

3) Employee & owner benefits


Consumer Appeal

Last week we introduced you to bravas, the new brand that will be used by select Custom Integrators across the US. More than just a name, bravas is a united effort to create a consistent and exceptional customer experience across the bravas partner network. Our goal is to have a common sales and service process so that the bravas promise can be fulfilled every time, for every customer, at each bravas location. A single website, a shared customer list of some 30,000 millionaire homeowners, and a consistent customer experience will give bravas the cachet and awareness to become a recognized luxury brand for CI.


Operational Excellence

Because of standardized financial metrics used by all bravas partners, we know which companies have the best margins; which companies deliver the most optimized mix of entertainment, environment, and infrastructure systems; which companies have the most efficient labor productivity. Our best performers are able to share what they have learned, to the benefit of others across the group. This “best-practice” sharing is helping each bravas partner advance their procedures and processes, while developing organizations with a superior architecture for customer care, growth, and efficiency.


Employee & Owner Benefits

A business that’s growing gives employees more opportunities than a business that’s not. Add to this an organizational architecture that defines those opportunities and income and, for the first time, CI employees will discern something of a career path within our united organizations. It will become easier to hire, train, and retain quality employees.


The Bravas Group Cooperative – the cost-sharing legal entity owned by the bravas partners – will provide member companies with services they could not afford on their own. This will lead to greater enterprise value without giving up any control. Each Bravas Group member remains independent and locally-owned; profit remains in your company.


For You?

Working on their own, without a model to learn from, every CI has evolved into its own version of what a CI should be. Some have become strong. Most remain as owner-operator firms with few options to become a company with lasting significance.


As a collaborative association of like-minded owners, Bravas Group presents a unique option for strong CI’s to further improve, grow, and prosper from their business. It is an opportunity to be part of an organization aimed at becoming the most significant brand for the delivery of CI goods and services in the US.


There is strength in numbers. If you qualify, you’re invited to become a part of the Bravas Group Cooperative.


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